AI Pipeline · 3D Rendering

1 model.
Hundreds
of visuals.

Our proprietary AI pipeline turns one precise 3D model into hundreds of photorealistic packshots, every variant, every angle, with no extra photoshoot.

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AI render of a luxury watch - Lampyre Studio
AI staged scene, living room sofa generated by the Lampyre pipeline
1 model
Every variant configured from a single master file
×10
Cost per visual divided compared to a traditional photoshoot
48h
Average turnaround for a first batch of visuals
24h
To add a new color or material to the catalog
How it works

The pipeline in 4 steps

From your product to the final photorealistic visual. Every step produced in-house.

01 The foundation

Precision
3D modeling

Everything starts with a 3D model built from your drawings, product photos or technical files. Clean topology, UV mapped, exact dimensions.

Without this precise model, variants wouldn't be consistent from one image to the next. That's what sets our pipeline apart from a generative tool.

Exact dimensions from drawings or photos
Topology optimized for web, AR and real time
Files delivered as .GLB, .OBJ, .FBX, full ownership
See examples of our renders →
3D modeling in Blender - Lampyre
01 - Modeling
02 The setup

Every variant
in the configurator

The model is integrated into the 3DVue configurator with all its options: colors, materials, angles, lighting. Each combination configured once.

12 materials × 6 colors × 4 angles = 288 distinct visuals from a single file, with absolute consistency.

PBR materials calibrated to your RAL / Pantone codes
Angles and lighting configured once, batch-declined
New variant added in 24h with no new photoshoot
3DVue configurator - variant setup
02 - Setup
03 The generation

Batch rendering
via the API

The 3DVue API automatically generates each combination, with no manual work. Hundreds of visuals in a few hours.

Real-time, photorealistic rendering, at the right resolution for the web, print and marketplace product pages.

Automated generation, no manual validation per image
Resolutions suited to web, print, marketplace
Hundreds of consistent visuals in a few hours
Batch of color variants - Lampyre
03 - Batch API
04 The result

AI post-processing
and delivery

Batch renders go through our proprietary AI pipeline: integration into generated environments, material enhancement, color harmonization, cutout.

The result: a batch of visuals ready to use, ready for the website, the print catalog and social media.

Environments and staged scenes generated by AI
Color harmonization and automated retouching
Human art direction on every final batch
AI pipeline result - watch on wrist
04 - AI post-processing
Comparison

Raw render vs. AI pipeline

Drag the slider to compare. The 3D model is identical, only the environment and finish change.

AI post-processed render - Lampyre
Raw 3D configurator render - before AI processing
Raw 3DVue render
AI post-processing
Drag the slider to compare
Results

What the pipeline produces

See all our work
AI watch packshot - two-tone blue dial
AI watch packshot - blue bezel, black dial
AI watch packshot - yellow gold, red background
AI watch packshot - tilted view
AI staged scene - generated living room sofa
AI lifestyle watch - wrist close-up
AI lifestyle watch - man in a suit
AI watch packshot - dramatic black background
Our position

AI accelerates.
We decide.

At Lampyre, AI isn't the starting point, it's the final step of a pipeline where the artistic decision stays human. A generative tool doesn't understand your brief, doesn't respect your dimensions, and doesn't guarantee consistency across 200 SKUs.

Our pipeline combines the precision of manual 3D modeling with the speed of AI to deliver what neither can do alone.

⚡
Speed without losing control
Hundreds of visuals in 48h, every image validated by human art direction.
⚙
Mathematical consistency
Every variant starts from the same model, the same lighting. Consistency lives in the file, not in a generative model's interpretation.
∞
Catalog that scales
New color? The model already exists. 24h to add it, no new photoshoot.
Frequently asked questions

What we're often asked

About our use of AI and what it actually changes.

Does AI create the 3D models from scratch?
No. AI mesh generation tools produce models with chaotic topology, unusable for a configurator or an animation. Our models are built by hand, which guarantees precise dimensions and clean UV maps. AI is only used for post-processing the renders.
What's the difference with an image generated by Midjourney?
An image generated by Midjourney starts from scratch every time: the product varies slightly, proportions are approximate, materials are inconsistent between variants. Our pipeline starts from a precise 3D model, the same one for every image, and uses AI only to enrich the environment and finish.
How many visuals can be generated per project?
There's no technical limit. A catalog of 20 references with 10 colorways each and 3 angles produces 600 distinct visuals. Our record: over 2,000 consistent visuals delivered in 5 days.
Can AI fully replace a photoshoot?
For products already modeled in 3D: yes, in the vast majority of cases. 3D render quality today reaches a level indistinguishable from photography for product pages and catalogs. For cases that absolutely require a real photo, we tell you upfront.
Which AI tool do you use?
Our AI pipeline is proprietary and constantly evolving. We don't disclose the specific tools, what matters is the result and its consistency. What we guarantee: every image is validated by an artist before delivery, and art direction remains human.
AI × 3D Pipeline

Have a catalog project?
Let's talk.

Send us your references See our work